Learn how to set up a Sale goal on ChatThis.ai to sell courses, products, and services directly through AI conversations.
What Is the Sale Goal on ChatThis.ai?
The Sale goal is one of five conversion goals on ChatThis.ai that turns your content into a direct sales channel. When you set a Sale goal, the AI conversation guides visitors from content consumption to checkout — without a sales page, webinar, or manual follow-up. It's the closest thing to having a 24/7 sales rep who knows your content inside out.
Whether you sell online courses, digital products, coaching packages, or services, the Sale goal handles the persuasion layer that sits between "interested" and "purchased." This guide walks you through setting it up in under 60 seconds.
Why Use the Sale Goal Instead of a Checkout Page?
Traditional checkout pages have one major flaw: they assume the visitor is already ready to buy. Most aren't. They have questions, objections, and doubts. A static page can't address any of that.
The Sale goal adds a conversation layer before the purchase. The AI answers product questions using your content as context, handles common objections, and presents the CTA only when the visitor shows buying signals. According to Invesp's e-commerce data, average checkout conversion rates hover around 2-3%. Adding a personalized conversation before checkout can significantly improve that by addressing friction in real time.
When to Use the Sale Goal
Selling online courses — your content teases the topic, the AI sells the full course
Digital products — templates, ebooks, toolkits tied to specific content pieces
Coaching packages — AI qualifies and sells the right package based on the visitor's needs
Services — freelance services, consulting, done-for-you packages
Memberships — community access, premium content subscriptions
How to Set Up a Sale Goal: Step-by-Step
Setting up a Sale goal on ChatThis.ai takes three steps. Here's the complete walkthrough.
Step 1: Create a New Bot
Log into your ChatThis.ai dashboard and click "Create New Bot." You'll see the content input screen. Paste the URL of the content you want to attach to this sale — a YouTube video, blog post, podcast episode, or any content that builds trust around what you're selling.
For example, if you're selling a course on email marketing, paste the URL of your best YouTube video about email marketing strategies. The AI will use this content as conversation context.
Step 2: Select "Sale" as Your Goal
After pasting your content URL, you'll see the five goal options: Lead, Meeting, Sale, Newsletter, and Follow. Select Sale.
You'll then be asked to configure your sale details:
Product name — what you're selling (e.g., "Email Marketing Masterclass")
Price — the product price or price range
Checkout URL — where the AI should send ready-to-buy visitors (your Stripe checkout, Gumroad page, or course platform)
Key selling points — 3-5 bullet points the AI can use to handle objections
The AI uses these details to have informed sales conversations. It won't just push a link — it'll discuss the product benefits, address concerns, and present the checkout when the visitor signals readiness.
Step 3: Share Your Smart Link
Once configured, ChatThis.ai generates a Smart Link — a unique URL tied to your content and sale goal. Share this link:
In your YouTube video description
In podcast show notes
In your social media bio or posts
In email newsletters
On your website or blog
When a visitor clicks the Smart Link, they enter a conversation that understands the content they just consumed and naturally guides them toward purchasing your product.
How the Sale Goal Works Behind the Scenes
Understanding the mechanics helps you optimize your results. Here's what happens when a visitor interacts with a Sale-goal Smart Link.
Content Context Loading
The AI loads the full content you attached — video transcript, blog text, or podcast transcript. This means it can reference specific points from your content: "In the video, you mentioned the three-email welcome sequence — the course covers that in Module 3 with templates you can copy."
Tone Matching
ChatThis.ai analyzes your communication style and mirrors it in the conversation. If you're casual and direct in your videos, the AI will be casual and direct. If you're more structured and professional, it matches that too. Visitors feel like they're talking to you, not a generic bot.
Intent-Based CTA
The AI doesn't drop a buy link in the first message. It reads conversation signals — questions about pricing, specific features, or implementation — and presents the checkout link when the visitor is ready. This approach respects the visitor's decision-making process and converts at higher rates than an immediate hard sell.
Objection Handling
Using the selling points you configured and the content context, the AI addresses common objections naturally:
"Is this worth the price?" → References specific value points and outcomes
"I'm not sure this is for me" → Qualifies based on the visitor's situation
"Can I get this information for free?" → Differentiates between free content and the structured, actionable course material
Best Practices for Maximizing Sales Conversions
The Sale goal works out of the box, but these tips can significantly improve your results.
Match Content to Product
The strongest sales come when the content directly relates to the product. If you're selling an email marketing course, attach it to your best email marketing content. The visitor is already interested in the topic — the AI just needs to bridge the gap between "learning" and "buying."
Write Specific Selling Points
Generic selling points like "great value" don't give the AI much to work with. Be specific:
Instead of: "Comprehensive course" → "47 video lessons + 12 templates + private community access"
Instead of: "Expert-led" → "Based on strategies that grew my list from 0 to 50K in 18 months"
Instead of: "Affordable" → "Less than the cost of one client lunch — and it pays for itself with one sale"
Use Your Best-Performing Content
Attach Smart Links to content that already gets high engagement. A YouTube video with 10K views will generate more sales conversations than one with 200 views. The Sale goal amplifies what's already working.
Add Social Proof to Selling Points
If you have testimonials or results, include them in your selling points. The AI will weave them into conversations naturally: "Over 500 creators have gone through the course — here's what one of them said about Module 3..."
Sale Goal vs Other Conversion Goals
Goal | Best for | Outcome |
|---|---|---|
Sale | Selling products, courses, services | Visitor sent to checkout URL |
Lead | Capturing contact info for follow-up | Email/phone collected |
Meeting | Booking qualified calls | Calendar link presented after qualification |
Newsletter | Growing email list | Email captured for newsletter |
Follow | Growing social following | Visitor directed to follow on platform |
You can create multiple bots for the same content with different goals. For example, a YouTube video could have one Smart Link for sales (in the description) and another for leads (in a pinned comment).
Frequently Asked Questions
What checkout platforms work with the Sale goal?
Any platform with a checkout URL works — Stripe, Gumroad, Teachable, Thinkific, Podia, Kajabi, Shopify, or your own checkout page. The AI sends ready-to-buy visitors directly to whatever URL you configure.
Can I sell multiple products from one bot?
Each bot is configured for one specific product and one piece of content. For multiple products, create separate bots — each tied to content that's relevant to that specific product. This keeps conversations focused and conversion rates high.
What happens if a visitor isn't ready to buy?
The AI reads the conversation signals. If a visitor isn't showing buying intent, it won't force a checkout link. Instead, it continues the conversation, addresses concerns, and builds trust. If the visitor leaves without buying, you can see the conversation in your dashboard and follow up manually if you're on a paid plan.
Do I need a paid plan to use the Sale goal?
The Sale goal is available on all plans, including Free. The Free plan includes 25 conversions per month — enough to test and validate before upgrading. The "Powered by ChatThis" badge appears on Free plan conversations.
Start Selling Through Conversations Today
The Sale goal transforms your content into a direct sales channel. No sales pages, no webinars, no manual follow-up. Just your content, an AI that understands it, and a conversation that drives toward checkout.
Create your first Sale-goal bot on ChatThis.ai — it takes less than 60 seconds.
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